A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
· Which brand of frozen peas you pick in the case
· Which city, neighborhood, and house you choose
· Which profession and company you join
· Where you go on vacation
· Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
"synopsis" may belong to another edition of this title.
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.
"About this title" may belong to another edition of this title.
Shipping:
US$ 3.99
Within U.S.A.
Book Description Condition: New. Seller Inventory # 521X7W000AWY
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 0.8. Seller Inventory # bk0061714704xvz189zvxnew
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.8. Seller Inventory # 353-0061714704-new
Book Description Hardcover. Condition: New. Dust Jacket Condition: Fine DJ. First Edition NL with 1. HarperBusiness 2010 First Edition NL with 1 New/Fine DJ Tanned pages. In Plastic. Seller Inventory # 354699
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0061714704
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0061714704
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0061714704
Book Description Condition: new. Seller Inventory # FrontCover0061714704
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0061714704
Book Description Hardcover. Condition: Brand New. 288 pages. 8.25x5.75x1.00 inches. In Stock. Seller Inventory # 0061714704