The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time - Softcover

Since the first edition of The Tao of Twitter came out in 2011, I have been amazed at the outpouring of love for this little book that comes across my desk each day. People have told me it has changed their lives. Agencies have bought the book by the case to teach social media to clients. And at least 30 universities are assigning this to business and journalism students as required reading.
The book was initially created to solve a problem. The most common question am I asked is, "Can you help me understand Twitter?"  That is just not something that can be addressed over a cup of coffee! So I wrote this book, first to help my students, but it caught on has loyal fans all around the world.  The Tao of Twitter teaches you the practical MINDSET for success, not just a bunch of theoretical or technical suggestions. If you follow the strategy in the book, I know it can work for you because I have seen it impact hundreds of lives.The Tao of Twitter is beyond a book. It's a movement. Welcome to a global community that is unleashing the power of this amazing communication platform to connect to the world and drive new business benefits in wonderful and unexpected ways! 

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} -- one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents.  He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April.  He is the author of two best-selling marketing books, Return On Influence and The Tao of Twitter.  In 2012, he was named by Forbes magazine as one of the Top 50 social media "power influencers" of the world.