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9780072375169: Cases in Electronic Commerce
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Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

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Wade, Michael; Parent, Michael; Schneberger, Scott L.; Newson, Peter; Huff, Sidney Laurence
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