Nissan Report, The - Hardcover

The Nissan Report is a report on an "innovative method of innovation," based on the concept of the new community-focused responsibility-motivated consumer. Nissan assembled 25 top thinkers in various fields, i.e., philosophy, psychology, anthropology, and listened as they unleashed dozens of new ideas and approaches for developing products, learning to think ahead, winning public trust, and setting up systems to use customer feedback. This book provides no tidy, simple conclusions but ingeniously attempts to stimulate company dialog, adaptable to any line of business. Readers are encouraged "to participate creatively in and extend the conversation that is this book." Not necessarily to be read cover to cover, it definitely is thought-provoking and original. For all business collections.
- Susan Awe, Natrona Cty. P.L., Casper, Wyo.
Copyright 1992 Reed Business Information, Inc.