The Strategy of the Dolphin: Scoring a Win in a Chaotic World - Hardcover

You Don't Have To Be A Shark To Be A Success In Business

Although you don't think of yourself as a shark in business, you are smart, ambitious, and want to succeed. With the challenge of the Information Age looming large on the horizon, your adaptability to change, your search for the elegant solution to every kind of problem, your desire to work with the system and with others toward a common end, defines and shapes your perspective. You don't need the killer instinct. Your talents, your coping skills, your intelligence will help you succeed in the changing world of tomorrow.

Your dolphin personality -- flexible, responsive, accepting -- represents precisely the attitude that successful managers must adopt. In Strategy of the Dolphin, the authors, innovative business experts, demonstrate that everyone will need to be a dolphin to survive the changes the future will bring. They speak directly to your needs, to your management style, reminding you that your way is perfect for your temperament and goals.

Strategy of the Dolphin will enable you to develop your creativity, break through obsolete thinking, and act upon your own compelling visions. Of course dolphins like to win, but they know that others don't have to lose at their expense.

A vital book that will take you into tomorrow today, Strategy of the Dolphin is a stimulating blueprint for success that resourceful and self-aware people can use in their continuing search for excellence.

Animal imagery in business books is in vogue, e.g., in Harvey Mackay's Swim with the Sharks ( LJ 4/15/88), Albert J. Bernstein and Sydney Craft Rozen's Dinosaur Brains ( LJ 4/1/89), and now in Strategy of the Dolphin. This is a "how to manage better" book, written by two members of the Brain Technologies Corporation, a corporate consulting firm. The "elegant sense-making" of dolphins is the favored middle ground between the winner-and-loser view of "sharks" and the don't-make-any-waves view of "carps." Even though the underlying theory is covered in many other books, the combination of metaphor with illustrations and quotes by famous people might appeal to certain clientele more than other "drier" works. Recommended for large business collections serving the general public.
- Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1989 Reed Business Information, Inc.