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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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About the Author:
HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.
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- PublisherPalgrave Macmillan
- Publication date2002
- ISBN 10 140390300X
- ISBN 13 9781403903006
- BindingHardcover
- Number of pages255
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Sport Business in the Global Marketplace (Finance and Capital Markets) by Hans Westerbeek, Aaron Smith [Hardcover ]
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Sport Business in the Global Marketplace (Finance and Capital Markets)
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ISBN 13: 9781403903006
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Book Description Condition: New. Num Pages: 241 pages, 251 black & white illustrations, biography. BIC Classification: KJK; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 166 x 26. Weight in Grams: 526. . 2003. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9781403903006
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