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Naked Consumer: How Our Private Lives Become Public Commodities - Hardcover

Larson, Erik

 
9781417703555: Naked Consumer: How Our Private Lives Become Public Commodities
Hardcover
ISBN 10: 1417703555 ISBN 13: 9781417703555
Publisher: Tandem Library, 1994
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A look at modern marketing chronicles the pursuit of the American consumer, describing how companies use spies, hidden cameras, computers, sonar, and EEG machines to understand what consumers want

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About the Author:
Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.

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  • PublisherTandem Library
  • Publication date1994
  • ISBN 10 1417703555
  • ISBN 13 9781417703555
  • BindingHardcover
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Other Popular Editions of the Same Title

9780140233032: Naked Consumer: How Our Private Lives Become Public Commodities

Featured Edition

ISBN 10:  0140233032 ISBN 13:  9780140233032
Publisher: Penguin Books, 1994
Softcover

  • 9780805017557: The Naked Consumer: How Our Private Lives Become Public Commodities

    Henry ..., 1992
    Hardcover