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This updated and revised edition of the restaurant industry bestseller, The Upstart Guide to Owning and Managing a Restaurant is filled with step-by-step strategies and action plans explained and outlined by veteran restaurateur and educator Roy S. Alonzo. The ultimate guide to entering the food service industry, The Upstart Guide to Owning and Managing a Restaurant provides industry insights and all the practical nuts-and-bolts information readers need to get started, including: Smart start-up basicsWriting a winning restaurant business planDeveloping the perfect menu for your target audienceCreating front-of-house ambience and back-of-house efficiencyOperating profitablyMarketing opportunities to grow your businessAnd an all new chapter on new and emerging technologies in the restaurant business!
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About the Author:
Roy S. Alonzo has taught restaurant and beverage management courses at the University of New Hampshire, where he also supervised a licensed faculty club. Prior to teaching, he was a partner and general manager of a large restaurant and lounge. He founded the Master Bartender School, in New Hampshire, which has trained thousands of professional bartenders since 1980, and is a certified alcohol responsibility trainer.
"About this title" may belong to another edition of this title.
- PublisherKaplan Publishing
- Publication date2007
- ISBN 10 1419583328
- ISBN 13 9781419583322
- BindingPaperback
- Edition number2
- Number of pages304
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