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Book Description Paperback. Condition: new. Paperback. Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals Learn in a week, what the experts learn in a lifetime. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781473609419
Book Description Condition: New. . Seller Inventory # 52GZZZ00VX1Q_ns
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781473609419
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781473609419
Book Description paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9781473609419-GDR
Book Description Paperback. Condition: Brand New. 128 pages. 7.76x6.54x0.35 inches. In Stock. Seller Inventory # __1473609410
Book Description Condition: New. In. Seller Inventory # ria9781473609419_new
Book Description Condition: New. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2016. Paperback. . . . . Seller Inventory # V9781473609419
Book Description Condition: New. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2016. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781473609419
Book Description Paperback. Condition: New. Seller Inventory # 6666-GRD-9781473609419