War Paint: Elizabeth Arden and Helena Rubinstein: Their Lives, their Times, their Rivalry - Softcover

"I have seldom enjoyed a book so much as WAR PAINT. The research is staggering - I loved all the detail about society and the arts in Paris, New York and London that so beautifully set our two heroines in context during such a long span of years - well done - it was a wonderful read. Thank you for so much enjoyment."–Lulu Guinness

In the late nineteenth century, good girls didn’t want careers–and they certainly didn’t paint their faces. Business, like politics and every other field of serious endeavor, was considered inherently unsuited for a member of the fair sex. In War Paint, Lindy Woodhead reveals how two unlikely young women, Chaja Rubinstein and Florence Nightingale Graham, both born into poverty–one in the Krakow Ghetto, the other in rural Canada–and lacking any formal education, defied nineteenth-century notions of class and gender and went on to become two of the twentieth century’s most powerful business tycoons.

A story of unquenchable ambition and unbendable wills, of bitchy turf wars and grand obsessions, and, above all, of true business genius, War Paint reveals how "Madame" and "Miss Arden" (or "that woman!" and "the other one," as each was known to the other, respectively) transformed the piddling toiletries trade of the 1890s into today’s insatiable, multibillion-dollar market for dreams in creams–and how, in the process, they pioneered modern advertising, product packaging, consumer public relations, and direct marketing.

From the Montparnasse of Hemingway and Picasso and the Greenwich Village of E. E. Cummings and Djuna Barnes to the ballrooms and boardrooms of New York, Paris, and London, War Paint weaves a vivid tapestry of intersecting lives and warring ambitions in the early decades of the twentieth century.

An engrossing dual biography set against the grand sweep of two world wars and the birth of the modern consumer culture, War Paint is at once a master stroke of scholarship and a good, old-fashioned, juicy tell-all about the supremely talented, deeply flawed doyennes of the modern culture of beauty.