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Published by Brand: Cerebellum Press, 2012
ISBN 10: 193657215XISBN 13: 9781936572151
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572028ISBN 13: 9781936572021
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572001ISBN 13: 9781936572007
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by Brand: Cerebellum Press, 2012
ISBN 10: 193657215XISBN 13: 9781936572151
Seller: Hafa Adai Books, Plainfield, IL, U.S.A.
Book
Condition: very good.
Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572001ISBN 13: 9781936572007
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.